ShareASale"Understanding Conversion Tracking with ShareASale"

"Understanding Conversion Tracking with ShareASale"

ShareASale is one of the leading affiliate marketing networks where merchants and affiliate marketers connect. Merchants can list their products, and affiliate marketers can promote these products to earn a commission. An essential part of any affiliate marketing program is tracking conversions. Conversion tracking is critical for any marketer to understand the effectiveness of their campaigns. This article seeks to explain how conversion tracking works with ShareASale.

What is Conversion Tracking?

Conversion tracking is a way to measure the success of your advertising efforts. With conversion tracking, you can understand what actions users take after clicking on your ad or viewing your site. Actions can be anything from making a purchase, signing up for a newsletter, filling out a form, or any other goal you have set for your campaign.

ShareASale Conversion Tracking

ShareASale uses conversion tracking to determine the number of referrals from an affiliate that lead to a transaction (typically a purchase). This is determined by setting a cookie on the user’s browser when they click an affiliate link, and then linking that cookie to a sale when a purchase is made. If there is a match, the system registers this as a successful conversion.

Why is Conversion Tracking Important?

Conversion tracking is vital as it allows you to measure the effectiveness of your marketing efforts. With it, you can ascertain which aspects of your campaign are working and which are not. By pinpointing the weak and strong areas, you can redirect your resources accordingly. It also allows you to calculate your return on investment accurately. Furthermore, conversion tracking data can be leveraged to optimize your marketing for even better results.

How Does Conversion Tracking Work in ShareASale?

In ShareASale, conversion tracking occurs in three steps:

  • Click tracking: When a potential customer clicks on an affiliate link, ShareASale records the click and sets a cookie on the user’s computer. This is done through the tracking pixel placed on your site.
  • Conversion tracking: If the user makes a purchase at your store, the ShareASale system checks for a cookie matching the affiliate who referred the customer. If a match is found, the system registers a conversion.
  • Commission tracking: ShareASale then calculates the appropriate commission based on the agreed-upon percentage or flat fee. It is then paid out to the affiliate.

Setting Up Conversion Tracking In ShareASale

To set up conversion tracking, first, you need to install the ShareASale tracking code on your site. You should place the tracking code, which consists of JavaScript, on pages where a conversion can take place. Be aware that different platforms may require a slightly different installation process. Once the code is in place, ShareASale can begin tracking conversions.


Undoubtedly, understanding conversion tracking is vital in your affiliate marketing journey. With ShareASale, conversion tracking is an easy process that provides insightful data that you can use to optimize your marketing efforts. Thus, leveraging this tool can enhance your conversion rates, thereby boosting your marketing ROI.


  1. What is Conversion Tracking in ShareASale?
    Conversion tracking refers to the process of tracking the actions of a user upon interacting with an affiliate link, often when they make a purchase.
  2. Why is Conversion Tracking Important?
    Conversion tracking is essential for tracking your campaign’s performance, optimizing it, and calculating return on investment.
  3. How Does Conversion Tracking Work in ShareASale?
    ShareASale tracks conversions by setting cookies on a user’s browser when they click an affiliate link and links that cookie to a sale.
  4. Where should I place ShareASale’s Conversion Tracking Code?
    This code should be placed on the conversion completion page—the page where a customer lands after successfully completing a conversion action.
  5. How can I maximize my Conversions on ShareASale?
    To maximize conversions, you should optimize your marketing efforts using the data collected from conversion tracking.

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